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SEO optimization is like paying a mortgage to the bank. As with rent, you live for a year, but the difference is that after paying off the loan, the apartment will belong to you. It’s the same with SEO, you pay a monthly fee and within a year, your website will already be found Google organically on the first page, where the position will be yours and no one will take it away from you Pros and cons: 1. Will not bring quick, but will give many good results later 2. It is a continuous work that requires time and patience, but guarantees 3. In terms of long-term perspective, it’s a cheaper solution than Google Advertising 4. It’s an optimal and smart solution for those who don’t want to pay Ads all their life like renting a house